Bet365 becomes first Uefa Champions League betting partner

Bet365 will be the main partner of the UEFA Champions League for three seasons.

The three-year contract covers the period from the 2024-25 season to the 2026-27 season. Bet365 will work with Uefa on a number of activations as part of the new partnership.

The operator will also feature its brand on media backdrops, in-game LEDs and official digital channels.

In addition, Bet365 and Uefa will also launch a joint prize draw where fans can win free tickets to matches.

As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition” – said Alex Sefton, the chief marketing officer of Bet365.

The 2024-25 season marks the 70th edition of the Champions League. This year, the format of the competition is changing from traditional group stages to a league.

Andrea

Professional sports bettor for 20 years, paid tipster for 10 years on various world-renowned sites. He is a recognised expert in card betting with a proven and successful betting history.