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Bet365 will be the main partner of the UEFA Champions League for three seasons.
The three-year deal covers the period from the 2024-25 season to the 2026-27 season. Bet365 will work on a range of activities as part of the new partnership with UEFA.
The operator will also showcase its brand on media backdrops, in-game LEDs, and official digital channels.
In addition, Bet365 and UEFA will host a joint giveaway where fans can win free tickets to matches.
As the first sports betting brand to sponsor the UEFA Champions League, we are delighted to join a number of high-profile partners at such an exciting time for the competition,” said Alex Sefton, Chief Marketing Officer of Bet365.
The 2024-25 season marks the 70th edition of the Champions League. This year, the format of the competition will change from the traditional group stage to a league format.