How Have Experts Rated The Top Sportsbook For March 2024 

Opening Thoughts 

Even the definition of a top sportsbook can divide bettors in today’s market. An outrageously incomprehensible number of sports betting markets have emerged since the beginning of the 21st century, and there’s not one set way to rank the best sportsbook. While personal preference is involved, it can be hard to make your way through so many platforms, and that’s where the experts step in with their reviews. 

When we say expert, we aren’t referring to the type of social media experts we’ve all become so painfully accustomed to over the last few years. No, we mean the experts who’ve made it their business to rank the top sportsbooks and have spent a large chunk of their time assessing the sort of factors that turn a decent sportsbook into a top-rated world beater of a platform. 

Assessing The Industry Giants 

While some sportsbooks on the fringes of the gambling market are trying to get a seat at the big table – it’s a market that a cluster of big names has dominated for well over a decade. Like in any multi-billion-dollar business, the companies that were able to get in early, establish market dominance, and consistently move with the times, using the resources and capital to stay ahead of the competition, have become market leaders. Sports betting is no different – with the odd exception. 

These companies didn’t just prove their worth early on. They’ve also had the business strategy and insight to use their substantial market share to help create a solid customer base, brand visibility, and a reputation that stretches beyond the ardent punter and brings in casual bettors who may place one or two bets a year. 

bet365 remains the top global sportsbook, and while they might have a more substantial presence in the UK and European markets than the US market, this is something that they’re looking to change. To read an in-depth review of bet365 check out WSN.com’s review, and see the specifics of what makes them widely recognized as the premier sportsbook in global digital sports betting.  

While visibility and a strong customer base will hardly discourage people or result in a negative review, it’s all about the foundation of their current design that helps bring in new bettors or deliver a stellar review. 

What Are The Measuring Sticks Experts Use? 

bet365 isn’t just considered the top name because it has the most prominent and visible logo or marketing campaign. Obviously, all these things help, but experts will dive right into more specific components before making any decisions or final reviews.  

While the variables can shift from time to time, the focus of what makes a sportsbook so good in 2024 is how it can adapt to market changes and significant swings in customer behavior. It’d be a stretch to suggest that mobile sports betting has only started to dominate the sector over the last few years; it’s a pivot that has been underway since the early 2010s and it started with the mass accessibility and gargantuan innovation of the first iPhone.  

However, companies like bet365 spotted the changes coming much sooner than their competitors, which has propelled them into the top tier in the sector.  

Exploring components such as mobile app latency, live streaming speed, and in-play gaming options such as cash out and in-play betting markets contribute significantly to the overall rating that experts will place on a top sportsbook. Outside of gaming, there are extenuating factors, such as other reviews, both via websites and social media, and how responsive and efficient their customer service department is. It’s not a one-size-fits-all policy; these are just a handful of the factors that come into play. 

Adapting To A Moving Market 

March 2024 lies right in the middle of the prominent domestic sporting leagues, and it also shifts a focus on the preparation that sportsbooks are laying down for the mammoth summer of sports ahead. Euro 2024 and the Olympics are just two of the enormous events on the horizon over the next few months, and with many of the top sportsbooks already looking to offer promotions or specialist markets for these eventualities, experts also weigh up the preparation they’ve laid ahead, in what could be a phenomenally successful summer for the sportsbook that gets it right.  

Final Thoughts 

If you shorten the spectrum, you can understand what sportsbooks are looking for in a nutshell. Ideally, the mobile app should be the spine of the entire operation; it’s why bet365 continues to shine in an increasingly saturated space. However, experts will also examine other elements like customer service, the range of games, the speed of withdrawals, and addressing any latency issues with the app.  

Bonuses and promotions on offer are also a consideration, but it’s more about the mechanics of the mobile sportsbook and website than commercial offers or marketing strategy. Again, it’s not entirely redundant, but it’s part of a broader, objective, and holistic review rather than waxing lyrical or getting carried away because of one or two specialist markets. While we’re still early in the year, experts know what they’re looking for, and in a 24/7 market, these rankings can change quickly alongside innovations and changes that occur in the market.